Lead Coordinator - Job Description



1. Primary Objectives 

• Records, sources, assigns, and tracks Internet leads

• Manages cultivation of Internet leads from acquisition to conversion

• Maintains contact database system and back-office support. Ensures that all systems and

   processes run efficiently, making revisions as needed

• Records, sources, assigns, and tracks all non-Internet leads. First point of contact in handling

   customer inquiries

• Keeps the Team Leader informed regarding any problems or issues that need to be


• Refers seller leads to Listing managers


2. Regular Work Activities 

• Follow up with leads

• Computer input

• Hand off leads for appointments to Buyer Agent and Team Leader


3. Key Skills 

Licensed real estate agent

• Strong written and verbal communication skills

• Proficient with contact management software

• Good organizational abilities

• Calm under pressure

• Data entry

• Some Sales Ability and Scripts


5. People Contacts and Interactions 

• Buyers/Sellers – daily

• Buyers Agents – daily

• Administrative assistants – daily

• Team Leader – daily


6. Compensation – Hourly plus incentive / bonus



Lead coordination will require not only an administrative mind, but also a sales orientation. They should have training and/or extensive prior experience in real estate sales, preferably including communication through email and over the phone. They have experience with contact management software, IDX and MLS software, and general business software. A good Lead Coordinator will take stewardship of leads and actively work to create systems to maximize their effectiveness at converting them. They should be able to track their own success and offer suggestions for improvement in their follow-up techniques and tools. The Lead Coordinator will have to be disciplined about their time. They will most likely be working on projects while handling new leads and information requests from prospects. They will need to be task focused in order to complete their work. In addition to being the first point of contact for your team, they also will have access to sensitive files and information about associates, customers, and finances. You will need to be able to trust them with that information. They will be actively working to convert massive amounts of your leads into appointments through personalized follow-up. They must be a well-organized, service-minded individual with good interpersonal skills


Call Bob McTague @ 315-882-6610 for a private interview.