We are entering a new age of real estate and the way professional agents conduct business is different than the past. The broker business models will change as agents change. And yes, agents will have to change or they will be forced out of the business to hand over their dwindling market share.

Who is the New Agent Entering the Arena of Real Estate?

The new agent is a minority, but the majority want to be like them. The new agent embraces and understands technology. They come from business backgrounds. They adopt many systems to make their business more efficient. They adapt very easily to change and change regularly to meet the needs and demands of the modern consumer. They understand that a "lead" is a real person. They delegate responsibilities to those better equipped. They are organized and prepared. They come into their office everyday and WORK, and prepare for appointments with buyers or sellers. They know how to diversify. They run their business like a successful corporation would. Failure is not an option for the new agent. The plan everyday, so they do not fail. They are driven and motivated and never look at the outcome. They are not afraid to talk on the phone to consumers as they are always asking questions to help those in need. They see the company they broker with as a vehicle to conduct business more effectively and work as a team. They create teams and business models so they can help more people. They provide consumers with benefits first and features last, never the opposite. They are marketing agents first and real estate agents second, never the opposite. They learn, listen, ask questions, and grow from others more experienced. These agents will conquer real estate in the years to come, are you ready? Or better yet, are you this type of agent?

What Role Does the Broker Play?

In order to maintain and attract these agents, broker owners must change their business traditional model. These new agents are not looking for more tools, they are looking for benefits to help them grow their business. They are looking for an environment to conduct business their way, as it is about the agent. These agents are not looking for brand recognition from their partner, as they want to build their own brand. Broker brand is not as important as in the past. Watch this great video by KW on this subject.They do not want a big brother relationship, but a silent business partner and friend. They want to work in an environment where the playing field is level and other agents share their beliefs and goals and want to better themselves. Negative competition is non existent as these agents will control the majority of the market share in their chosen segment. Broker owners must learn to stop wasting time and money trying to train agents that will never produce. Not everyone is cut out for real estate! Brokers need to encourage and develop teams of top producing agents. Brokers need to learn and understand that they can cut marketing costs by having these types of agents in their office as these agents do not rely on newspaper and print advertising. Do you partner with this type of broker? If not, find one or create one...

How Does the Consumer Relate to This New Agent?

Buyer consumers love these agents, as they are quick, responsive, and accurate. Buyers are more focused on the agent rather than the franchise brand. They just want results. Seller consumers are slower to accept these new agents, as they are perceived as speaking a different language. Sellers have been brainwashed by the media, traditional agents, etc... on how real estate works. When the new agent talks about why the newspaper and open houses do not sell homes, the seller consumer is confused. Who do they believe? Seller have been wrongly programmed by inexperienced agents and those still stuck in the 80's and 90's.. Can you blame them? However, through the use of technology, these new agents will break down the barriers and abolish traditional marketing practices. Slowly but surely seller consumers all over the country will demand better results out of their listing agents. The change is happening now.

I know one of these agents. I see this person in the mirror everyday. I am proud to be one of these agents, and I train and teach the agents within my team on how to be one of these agents. Join me, lets start a revolution in real estate...